Hungama Game Studio, a part of Hungama Digital Media Entertainment, has partnered with Midday Infomedia to launch a dedicated filmy games section on the latter's website Mid-day.com. Why? It's interesting that Mid-Day's online edition, which is a tabloid news destination has decided to incorporate casual games based on films. For one, it targets the reader segment who's actually interested in films and film/celebrity related news, and there is more likelihood of the reader getting hooked onto such games. So the intent could be to offer advertisers pre-roll or game banners at a later stage to monetize it or simply to have readers spend more time on the website. Games: The gaming section is powered by Hungama’s gaming portal TheGamebox.com and will initially offer over 50 games with a new game added every fortnight. The titles currently available include games based on bollywood movies like Ready, Azaan, Om Shanti Om, Jab We Met, Love Aaj Kal, Kurbaan, Billu, and Hollywood movies like Friends with Benefits, Twilight, The Bounty Hunter, Get Him Greek, Rainman, Notting Hill, When Harry Met Sally among others. Interface: The portal has been divided into various sections such as Featured games, Top games, Bollywood games, and Hollywood games. There is also a dedicated section for new Bollywood and Hollywood games, thereby aiding in discovery of new games. No registration process is involved as of now, and users can simply head over to the Filmy games section, choose their preferred game and start playing it right away. Online v/s Offline: Users can either play the game…
- ONDC September Round-Up: AI, grievance redressal, financial services, Google, exports, and more September 30, 2023
- ‘The Liver Doctor’ X account suspended following defamation case by Himalaya Wellness Corporation September 29, 2023
- Bombay HC to Pronounce Judgment on Fact Check Amendment on December 1st, Stay on Notification to Continue Until Then September 29, 2023
- Here’s how web publishers can opt out of Google crawlers scraping website data to train AI models September 29, 2023
- Parliament Standing Committee Calls For A Monitoring Group To Check Technological Readiness For Digital Education Projects September 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...