Hungama Digital Media‘s, a digital platform for artists that provides access to consumers to unreleased music for sampling, sharing and purchase, is launching its revamped website, with a webcert that will feature 50 independent artists performing live including artists like Suneeta Rao, Manasi Scott, Shefali Alvares, Shilpa Rao, Harshdeep Kaur, Neha Bhasin and others. Hungama claims that the webcert will be the longest one till now. It will commence today (2nd March 2012) at 12 noon IST and will be available on the Artistaloud desktop and mobile websites.

Hungama informs that the revamped version of the has been built using HTML5,along with php, Javascript and Ajax, making it accessible across all devices including PCs, mobile smart phone, tablets and connected televisions. The company intends to connect to users through the website, WAP, IVR, Apps and social media.

Revamped homepage: The homepage now features multiple artists and multiple releases, with links to respective pages and videos. Besides a new layout and structure, the new site also includes an upcoming event calendar which offers alerts about music events across various cities. It also features an alphabetical search listing of music across artists, genres and languages, in addition to a widget showcasing the site’s top 10 songs, blogs and news stories and integration with social networks. The site will also allow full streaming of songs as compared to the previous 30 second samples.

Speaking with MediaNama, Soumini Paul, Assistant Vice President of, informed that the site explores content in different formats focusing on independent music. She said that more than being just an exposure platform, it’s a medium that essentially uses the digital platform, to enable listeners to explore music in different styles, which at times is not available commercially. However, Artistaloud is at the end of the day, in the business of music and not an exposure platform, she reiterated. Through the webcert, the site, in addition to announcing a relaunch, also intends to explore a music festival like format with the only difference being the medium, which is digital.

On monetization, Paul informs that the webcerts are sponsored events since the end user is still not comfortable with the idea of paying for a digital product unless it’s something like a caller tune when he’s not exacty aware of it. She elaborated that brands get a chance to try different formats, and liquor brands like Seagram’s, which only have the option to reach out to consumers through surrogate advertising, get a platform through them, in turn benefitting indie artists and listeners.

On being asked the number of users tuned in to previous webcerts through mobile, she responded that it’s still at an early stage and in testing phases, however it was important to have different channels for access and more than monetization it was about perception value and there was a need to create a good mobile experience for users to tune into the service through it. The  company also plans to launch IVR and mobile apps for Artistaloud in the coming months.

Hungama has promised to provide more details in terms of the number of users for webcerts and mobilecerts, and we will update this post as soon as we hear from them.

Hungama Launches, A Platform For Independent Artists