Hazel Media, a technology startup focusing on mobile products, has launched a mobile based data collection and management product platform, MobQuery. According to the company, it intends to ease data collection, management and analysis for enterprises, NGOs and government agencies, through the platform. It can be used for market research, infrastructure and inventory management, site surveys, financial management, pharmaceuticals, and in other scenarios that require collection and management of vast amounts of information involving hundreds of millions of data points. According to the company, MobQuery utilizes scalable cloud architecture to achieve fast retrieval and storage timings, while maintaining data consistency. It supports BlackBerry, Android including the Aakash tablet, J2ME (Java) and Windows Phone mobile devices.

In addition to supporting the management of a large amount of data, MobQuery also supports data input in multiple languages through integration with Hazel Media’s other product, mPustak, facilitating data management in multiple languages such as Hindi, Marathi, Tamil, Telugu, Bengali, Arabic, Swahili, Thai, Malay, and many other languages even if the mobile phone or tablet doesn’t support Unicode or fonts.

It’s interesting to note that the platform aims to tackle the problem of data collection with a focus on Indic which allows it to target agencies working in regions where data collectors are not acquainted with the English language. The current deployments demonstrate how it could reduce the time and effort for agencies, helping data collectors to switch to an automated system, saving cost as well as man hours.

Current Projects: Manish Malik, founder of Hazel Media, informed MediaNama, that the platform had been successfully deployed in a large-scale information collection and analysis project in Bihar, where about 500 BlackBerry phones were used in 8 districts to collect data related to maternal health. The project started in December 2011 and was complete in two months, compared to an estimate of 14 months, had the NGO collected data manually.

The version of MobQuery customized for the project, also offered a Hindi interface for the system including data collection and graphical reports and charts customized for the smaller form factor, for data collectors and supervisors. He added that the platform is capable of collecting information in the form of pictures and location data, which are synchronised with the central database server, once a data connection is available.

MobQuery has also been deployed by Sirsa (Haryana) Delhi based, I Say Organic, a company which offers free home delivery of organic vegetables, to manage the entire infrastructure, stock and inventory movements and customer interaction data in a scalable cloud structure, with next steps involving Android tablet deployments in the field.

Malik further adds that while the platform is scalable depending on the amount of data involved and that the company was customising it on a project to project basis, it does intend to offer it in form of a ‘product as a service’ platform, in the future.

Hazel Media had earlier developed an application framework to extend Indic language support on mobile phones and tablets. It had developed two products to demonstrate it: a mobile learning app called mPustak, featuring Hindi and Marathi language interfaces, and a Cricket score app with a Hindi UI, called CricMeter.