Mobile VAS solution provider Handygo Technologies has partnered with non-profit organization CABI with an intent to provide mobile based agriculture solutions to the rural population in India. Under this partnership, Handygo will provide technical solutions while CABI will offer region specific data from its Direct2Farm agriculture knowledge repository, including agricultural content, advisory and other information.

Services: According to the company, the service will provide credible, authentic and up to the minute information on health, education, finance, weather information, mandi rates, livestock, agriculture and fisheries,with a dedicated focus towards agricultural, regional health, banking, and education issues. The service will be available pan-India on IVR and SMS platforms in 18 regional languages, throughout the year.

Apart from the rural audience, the service can also be used by mobile network operators, government bodies, NGOs and educational and research institutions to provide customized solutions on agriculture and allied topics to the rural subscribers. Also, the government and private bodies involved in different projects in the rural segment, can make use of this service to access customized information about the market.

Other Similar Services: Nokia Life (previously Nokia Life Tools) offers information related to agriculture, horticulture, dairy farming and fisheries on Nokia’s feature phones. BSNL had partnered National Fertilizer Limited to launch a pilot project offering crop information services, weather forecasts, soil testing as well as health information in local languages. IFFCO Kisan Sanchar Limited (IKSL), a joint venture between Star Global Resources Ltd, Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Bharti Airtel, offers agricultural information to farmers via SMS.

Other Handygo Developments: In February 2012, Handygo launched a mobile retail platform, RockASAP offering products across various categories like lifestyle, e-books, health, gadgets and others. Prior to this, Handygo had partnered with Uninor with to launch a health tool called Wellness World, which offered detailed information on various health related issues such as heart care, women’s health, diet & nutrition, adolescent issues and pain management among others, in Hindi and English to Uninor customers across the country.

It had also partnered with Idea Cellular and TATA Indicom to provide rural information services like Behetar Zindagi and Ek Behetar Zindagi to provide information of day-to-day relevance to the rural subscribers in the country. Apart from this, Handygo had also partnered with Yatra’s BuzzInTown in April 2011, to provide city specific event and entertainment information through its city specific SMS based mobile service, called Zing.