wordpress blog stats
Connect with us

Hi, what are you looking for?

HandsPick Raises $2 Million Funding From SeedFund; Rebrands To DoneByNone.com

HandsPick, a fashion focused e-commerce portal operated by the Delhi-based Intuitent Online Venture, has raised $2 million funding from Seedfund and rebranded to DoneByNone.com. Interestingly, the company has also changed its name Intuitent Online Venture to Netcraft Retail solutions.

Seedfund founding partner Mahesh Murthy stated that the rebranding was done so as to portray a clear attitude and statement for a specific demographic, although the company and its focus will remain the same. He added that DoneByNone intends to use the funds raised for improving its design, manufacturing, sourcing, brand creation, logistics and for customer satisfaction.

DoneByNone currently focuses on women’s apparel, and claims to offer apparel across over 60 brands including Lee, Puma, Spykar and Wrangler, handbags, sandals and fashion jewellery. The company also offers the usual e-commerce portal features like free shipping, cash on delivery, 30-day return policy, live customer assistance and support for multiple payment modes like credit cards, debit cards, cash on delivery, net banking, ITZ cash cards and e-cards.

Interestingly, this is the second e-commerce investment for Seedfund in recent times after its $5 million investment in Fetise.com, an invitation-only luxury fashion portal which focuses on luxury brands for men, in December last year. Previously, the fund had stayed away from the e-commerce segment and  SeedFund partner Mahesh Murthy had, in fact, had been pretty vocal about an e-commerce bubble.

Competitors: Other apparel players include FashionAndYou, Smile Interactive’s Freecutlr, Times Internet Limited’s* HutK.com, ThePrivateSales, Exclusively.in, India Today group’s bagittoday, ZOVI.com among others.

Advertisement. Scroll to continue reading.

*Disclosure: Indiatimes is an advertiser with MediaNama

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ