wordpress blog stats
Connect with us

Hi, what are you looking for?

Exclusive: Ad Network NetworkPlay Acquired By Bertelsmann’s Gruner + Jahr

Update: Sidharth Rao, CEO of Webchutney, has confirmed that the deal is done.

Earlier: NetworkPlay, a Capital18 and Webchutney backed company which operates a digital ad network, and publishes a digital marketing site imediaconnection.in* and organizes Ad:Tech in India in partnership with dmg events, has been acquired by Gruner + Jahr, a media company which is a part of Germany’s Bertelsmann group. Networkplay founder Rammohan Sundaram declined to confirm or deny the development, although the buzz around NetworkPlay being acquired by Bertelsmann has been around for months now. It’s a 100% buyout, and the company, we’re told, has been valued at around $8-10 million.

Hamburg, Germany based Gruner + Jahr is the publishing division of German media major Bertelsmann, and has around 285 print titles in 22 countries. According to its website, as of December 31st 2010, it had 13337 employees and revenues of EUR 2.5 billion for the fiscal year 2010. Bertelsmann also has a presence in India through a joint venture that Reliance Broadcast Network Limited (RBNL) with its entertainment network RTL.

Networkplay was founded by a team of ex-Yahoo India employees, Rammohan Sundaram, Sunil Punjabi, Ampreet Singh and Viren Anand, and incubated in 2008. The venture was incubated by WebChutney, and funded by Capital18. The company has around 30 employees in three offices – Mumbai, Delhi and Bangalore. It was fairly late into the ad network game, after Ozone Media, Komli, Ad Magnet (what happened to them?) and a few others, and among these, the first to be bought.

More when we have more.

Advertisement. Scroll to continue reading.

Ad: Our advertising coverage is brought to you by Indiatimes

*Disclosure: imediaconnection covers digital marketing, and hence competes with MediaNama

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ