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Dish TV To Partner With Cable Operators

(By Anupam Saxena and Nikhil Pahwa) This is interesting: Dish TV is now running a pilot project in Delhi, wherein it has partnered around 30 local cable operators who will act as its agents, and distribute and install DTH connections, according to The Economic Times. Readers should keep in mind that India is looking at digitizing its TV networks in the metro cities by 1st June 2012, following which neighborhood cable operators - which often operate as mini-monopolies have to digitize their services. One alternative that they have to digitizing their networks, is to tie up with Multi System Operators (MSOs). Now Dish TV is looking to provide them with another option. This is particularly interesting since, when it launched its services initially, Dish TV promoted itself as a business that provided an alternative to cable operators, asking consumers to switch away from Cable TV. The Cable TV operators weren't particularly pleased about the campaign (read this), but with the deadline approaching, they have to choose. The Economic Times report quotes Dish TV CEO RC Venkateish as saying that they'll look to rope in 3000 cable operators across the country. From a local cable operator's perspective, tying up with an MSO might involve more work, since they might be responsible for maintaining the last mile wireline network, apart from collecting money; in case of DTH operators, it could involve addressing complaints and collecting money, although DTH operators do have online recharge systems, while most MSO's do not. Local operators will not have to take…

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