wordpress blog stats
Connect with us

Hi, what are you looking for?

BigFlix Partners Sony India To Offer Movie On Demand App On Tablets & Connected TVs

BigFlix, the Reliance ADA Group owned video content service provider, has partnered with consumer electronic company, Sony India, to make its Movie on Demand application, BigFlix Plus, available on Sony’s Android powered tablets and Bravia Internet enabled TVs. Although, the release mentions that the application will be ‘integrated’ with the devices, we’re not sure if it implies that the service will be pre-loaded or if there’s a customised version of the app for the devices. Sony’s tablets could get the BigFlix Plus application through the Android Market, since the time of its launch. Sony has also said that the application will be extended to its VAIO Laptops and Xperia smartphones in the future.

The tie-up will allow Sony to offer a subscription based movie on demand service, with Indian films across Bollywood and regional titles. Although, Sony also runs its own video and music service, by the name of Sony Entertainment Network, we’re not sure if it offers movie rentals in India. At least, its website does not list India in the list of countries where the service is available, and the smartphone app is not available in the Indian Play Store (even on a Sony phone).

In January 2012, BigFlix had officially launched its subscription based online Movie on Demand service-BigFlixPlus. The service offers an all-you-can-eat film subscription at Rs 249 per month, with seamless expericnce across all devices and platforms including through its website and native applications for iOS and Android phones and tablets, and connected TVs. The company claims to offer close to 600 titles in its catalogue.

This is not the first time that BigFlix has inked a partnership with a consumer electronics brand. It had earlier partnered with Samsung to launch a Video on Demand application called My Movies, offering full length feature films on Samsung’s Galaxy S and SII Android powered smart phones and Galaxy Tab 750 tablet.

As we’ve always said fresh Indian content will boost device sales as they’ll become more relevant to the Indian consumer, specially devices such as connected TVs and tablets. However, we’d like to see bundled data plans and the availability of bandwidth to support these services. The ultimate user experience relies on connectivity. If the problem of connectivity (bandwidth issues, usage caps) is not resolved, it will affect the entire device and service ecosystem, negatively.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ