The Board of Control for Cricket in India (BCCI) has announced that it will invite fresh tenders for Media Rights covering Television, Internet and Mobile, for global territories, for the period between July 2012 to March 2018 roughly around 6 years). The process of filing tenders will be carried out between 10th March 2012 to 26th March 2012 and the Board’s Marketing Committee will meet in Chennai to receive the bids, on 2nd April 2012.
While the BCCI hasn’t disclosed the minimum bid price for the tender on its website, a report in the The Hindu, citing unnamed sources, states that the minimum bid price is Rs 32.25 crore to Rs 34 crore, per match covering all matches – Tests, One-Day Internationals and T-20 Games. The BCCI had tried to sell the internet and mobile rights, separately, and had even reduced the base price from Rs 3 crore to Rs 2 crore, per match, in September 2011, since it was not finding any takers. Now it appears that it has clubbed the digital rights with the TV rights.
The BCCI had prematurely terminated Nimbus’ contract in December 2011. Nimbus had bagged a four year contract for TV rights of all team India matches at a prie of Rs 31.5 crore, per match, in 2009. Media reports had indicated that the company wanted a concession as the India-Pakistan series was expected to be called off, and that it was a regular defaulter. In a statement, Nimbus had said that it had reserved all its rights and options, including invoking the arbitration process if there was a need.