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Zootout Launches Online Food Recommendation Engine; Our Take

Indore-based Zootout has launched a food and lifestyle recommendation engine, that allows users to discover new restaurants around him. It competes with other players such as Infomedia18's restaurant guide Burrp and the Info Edge backed Zomato. The company claims to offer services in 11 Indian cities including Ahmedabad, Bangalore, Chandigarh, Chennai, Goa, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Pune and in Singapore. Homepage: Zootout currently offers listings only in the Food and nightlife segment with a 'Coming Soon' tag on other genres such as beauty and fitness, shopping, deals and discount, events and sale. Users can either search for their preferred restaurant/cuisine in a specific place using the search box or browse through place listings across various categories like restaurant, bars, cafe, lounge, pub;  various cuisines like North Indian, chinese, desserts, fast food, continental; or browse places on the basis of service offerings like dine-in, airconditioned, home delivery, take away and others. What's Interesting: - Search By Dishes: Apart from the regular search options like restaurants and cuisine, one can also search for places serving a specific dish. For instance, users can search for places which serve "Chocolate Paratha". The search box has an autocomplete feature, so if one types in a generic dish like 'Paratha' or 'Pizza', it suggests different variants of the dish being served as well, thus enabling discovery of new dishes. For instance, the keyword Paratha will suggest different variants like Aloo Masala Paratha, Ceylon Paratha, Chilli cheese paratha and, Pizza will pop up variants like Tabasco Pizza and Pizza Margherita. This is…

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