Zapak the gaming company from the Reliance ADA Group, has launched a new social game, Cricville, on Facebook. This is the second social game from the company after Zapak Tambola.The game is a mix of role play, and sporting action, and is based on the IPL format, wherein gamers build a cricket club from scratch, manage it and also play the game of Cricket in a single player or a multiplayer mode, with Facebook friends and other gamers. The game also involves the use of virtual currency, which is needed to manage the team, hire coaches, build stadiums among other uses. Users can play challenges, tournaments and practice matches to get rankings, experience and virtual currency.

  

As is apparent from the ‘Ville’ tag (made popular by Zynga games such as FarmVille and CityVille), the game is based on the same role-play model, where players build an imaginary franchise, maintain it by completing various tasks and earn virtual rewards, while involving Facebook friends and other players of the game. A virtual character based on Vijay Mallya, popular cricketers and cheer leaders guide the player throughout the gameplay.

Clearly, nothing draws more eyeballs than cricket and the game is cashing in on the popularity of the IPL, which glamorizes it further. The game also includes that element with cheer leaders and the mention of after parties. So just like the IPL, the game would also interest people who’re not die-hard cricket fans but want to kill time or are fans of social gaming.

  

Virtual credits: Players can purchase virtual currency through Facebook credits which have now been deeply integrated into all games on the platform. We observed that while cash denominations of 4 and 8, priced at Rs 50 and Rs 99 can be bought through mobile via SMS based transactions, other denominations do not support mobile billing and require Credit/Debit card, MOL prepaid cards and other modes.

Indian game development companies are increasingly exploring possibilities in popular Indian games with a social element. In addition to Zapak’s Tambola, Ibibo also offers a Facebook version of its popular game ‘Teen Patti’, complete with virtual goods and cash, and multiplayer capabilities. Although, the companies like MOL, are trying to increase offline distribution of their game cards, we believe that premium SMS will be the most popular, in terms of reach.

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