Google owned video sharing site, YouTube, has expanded its Indic support, adding four new languages – Gujarati, Kannada, Malayalam and Telugu, in addition to the existing Hindi, Urdu, Marathi, Bengali and Tamil. The entire user interface of the site will be available in these languages, besides new regional channels which will offer related content.
Similar to previous implementations, this one also requires users to select their preferred language from the bottom of the page, from an expandable drop-down menu, making it a bit counter intuitive for people not familiar with the language. So, it’s essentially still more relevant for bi-ligual users.
Perhaps it could offer a prompt at the top making use of geo-location for making the switch. Although, all the major interface elements such as menus and controls have been translated, the site still lacks transliteration integration to allow users to put up their profiles, comments and descriptions of their videos in the Indic languages. We’d expect Google to integrate a native transliteration engine, to allow users to interact in the same medium, making it a two way stream.
The site has added 100 Telugu films and has also added a Telugu channel, Gayatrivantillu, which offers videos related to vegetarian cooking. For Kannada content, Shemaroo Kannada and Anand Audio channels have been added, offering entertainment videos. For Malayalam cinema videos, it has added Metro Matinee Videos and Hungama Malayalam channels. Regional TV news channel, TV 9 already offers news videos in both Kannada and Gujarati,while TheTimesKerala offers news clips in Malayalam. We’d like te reiterate that exclusive regional content such as movies, should be offered with English captions, for which Google could start a crowd sourcing project.