Update: A video of Gajwani's talk is up on YouTube: If Pepsico's Shiv Singh's presentation at AdTech pointed towards a growing trend of brands becoming digital publishers, and consumers not really caring who the content is being created by, the presentation by Satyan Gajwani, Director, Business Development, BCCL (the Times of India Group), explained how the media company is re-imagining its digital business to address media fragmentation online by putting consumer data at the core of its offerings. Leading up to AdTech, Times Internet Ltd* (Indiatimes), the digital media business from the group, announced a spate of new initiatives - a social financial site called ET Speed, a weekly magazine called Tweek, and the integration of its music property Gaana.com with the Facebook News Feed. During his talk, Gajwani announced two more initiatives: - BoxTV, a Hulu like video content offering, something which is the video accompaniment to its music business Gaana.com. BoxTV will focus on providing super premium content to Indian consumers, and look to stream content across devices. "It's a rich, premium experience - white space, broad graphics, in a way that we're saying that the web is not really a cheap space. Evey individual clip and video can have rich metadata, each movie has clips associated with it. In the player itself, there is a lot of functionality, you have a lights on and lights off mode, and with subtitles. We've got a global language filter. No matter matter which page I'm on, so I can see the…
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