NDTV has entered into a partnership with the Art Of Living to broadcast the teachings of Sri Sri Ravi Shankar on its mobile and internet platforms. It will own the exclusive rights to use Sri Sri Ravishankar’s teachings, sermons and mediation sessions across all mobile platforms. According to NDTV, the content will be broadcasted in audio, video and live chat which will be made available through a dedicated Art Of Living application. The company is also looking to launch new products on their mobile and other digital platforms in addition to this.
NDTV has tied up with Airtel to introduce the service, wherein Airtel users can dial the short code 507858 to access the voice portal. In addition to this, there will also be a monthly voice chat for Airtel users. The company intends to tie up with other telcos as well. The exact pricing of the service has not been disclised.
At the time of writing this post, the official Art Of Living applications haven’t been launched. We tried searching for the app on iTunes, but managed to only find podcasts. As of now, there are non-official apps available in the Android market and the iTunes app store which offers quotes and sayings of Sri Sri Ravishankar.