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Komli Media Acquires South East Asia Focused Ad Network Admax

Ad network Komli Media has acquired Admax Network, a South East Asia focused advertising network, covering six markets - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax claims a reach of 90 million unique users, and has a publisher network of 4600 websites, and is Facebook's exclusive partner in Thailand, Indonesia and Philippines, and MSNs exclusive partner in Thailand. Komli is Facebook's partner for India. The acquisition is the latest in Komli's attempt to create a scaled India and APAC ad network, largely through acquisitions: following the AdMax acquisition, Komli says it will service more than 1000 active advertisers across Asia Pacific with a reach of over 150 million unique monthly users, staking the claim of being the largest independent media network in the region. Admax claims 350 premium advertisers like Sony, Citibank and Blackberry. Komli will integrate its current SEA team, operating as Aktiv Digital, with that of Admax's, under the Komli Media brand, and will subsequently have an employee strength of over 400 people. Rememeber that Komli had acquired Aktiv Digital last year in June, which gave it a presence in China, Hong Kong, Singapore, Philippines and Malaysia. Komli recently launched a Real-Time Bidding platform, and its labs initiative. For the financial year FY10, Komli Media India had earned an income of Rs. 8,61,90,217, and incurred a loss of Rs. 6,81,70,538. Much has changed since then. Komli's Acquisitions Feb 29 2012: AdMax; Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam markets Jul 19 2011: ZestAds, Mobile ad network. Mostly operating…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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