wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Idea Inks Deal With Opera To Offer Opera Mini To Subscribers

Idea Cellular and Opera Software have signed a deal to offer a customized Opera Mini mobile web browser to its subscribers across India. A co-branded version of the browser will be availble for Idea subscribers by the end of March 2012. Opera had earlier inked a similar deal with Vodafone to push its browser in India, South Africa, Turkey, Tanzania and Egypt. It had also signed deals with Tata Indicom and MTS.

So how do these deals work in favour of telcos? Opera Mini significantly reduces data consumption costs since it claims to compress data by up to 90 percent, making it ideal for low bandwidth networks, or in places where data costs are high. So telcos such as Idea, benefit from increased data consumption, since subscribers who were not data customers earlier, start using the browser on the premise that data costs would not burn a whole in their pockets. These new users get included among subscribers contributing to data revenue. For the quarter ended 30th September 2011, Vodafone had reported 4.4 million monthly active Opera Mini users on its network out of 27.5 million data customers.  Secondly, we believe that a co-branded browser would also offer the operator’s bookmarks and links through its speed dial buttons. Interestingly, the Opera Mini browser we downloaded on an Android phone through the Android Market, sports Airtel’s links on speed dial.

How does Opera monetize? Opera has deals with search providers like Google, wherein it generates usage by making it the default search engine for the browser. By being a means of access for service providers (search engines and content companies), browsers are able to monetize their free-to-download offerings. Opera also offers deals on speed dial buttons. It had inked a deal with Hungama and Buongiorno for a placement. Although Opera had declined to comment on individual deals, but had indicated that there are various models for such deals including a per month type of payment and per user type, but differs from deal to deal. At the time of writing this post, the browser’s speed dial features Cricbuzz, Vuclip, bfish, Gmail and Google News.

There’s A Business Angle To The Hungama-Opera Speed Dial Deal
Opera Inks Browser Deal In India With MTS
Vodafone To Offer Opera Mini 5 For 2G Handsets; Tata Indicom Data

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ