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Updated: Idea Cellular Ties Up With Real Networks For Ringback Tones

Update (Nikhil adds): We're awaiting a clarification from OnMobile Global about whether Real Networks has replaced them in these circles. If yes, then it's probably a pretty big deal, since it is 10 circles. Typically, OnMobile doesn't comment on clients, but we'll update in case they respond. Idea Cellular has inked a long term Ringback Tone partnership with Real Networks, following which it will power Idea's Dialer Tone service in 10 circles including Gujarat, Rajasthan, UP West, UP East, Bihar, Orissa, West Bengal, Kolkata, Assam and North East, which constitute about one-third of Idea Cellular's total base. Idea says that it will benefit from Real Network's expertise in music, technology and licensing, and will be able to offer advanced and new features on the platform. Real Networks was shortlisted after an open bidding process in which other global and Indian VAS companies…

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