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HDFC Bank Partners Monitise-Visa JV To Roll Out USSD Based Mobile Payments

Looks like Movida, the mobile payments joint venture backed by Visa and UK based mobile payments solutions provider, Monitise, has just made public its first deployment, after its initial launch in May 2010. The company has signed an agreement with HDFC Bank, to introduce a mobile payments service. The new service will allow HDFC Bank customers to pay bills, top up prepaid airtime and buy tickets from their mobile phone and will be available across all mobile networks using any Visa or non-Visa branded payment account. We like the fact that the service will be operator or card issuer agnostic, facilitating a wider rollout. It can be used by any mobile subscriber, anywhere and accessed through even feature phones since it uses menu-based USSD (Unstructured Supplementary Service Data) mobile technology which is available on all GSM network phones, and doesn't require Internet connected mobile…

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