Update: Handygo has clarified that the “portal is brand new and was in the beta phase till recently. The company is partnering with more vendors and is looking to expand its product catalogue.”

Earlier: Handygo, a mobile VAS provider, has launched RockASAP, a mobile retail platform. The portal can be accessed on smartphones, tablets as well as GPRS enables handsets. The portal offers products across different categories like lifestyle, ebooks, health, gadgets and others. It also notifies the user with deals after registering the mobile number with the website. As of now, the payment modes include cash on delivery and through online payment gateways such as Visa, MaestroCard, MasterCard and PayPal.

To push service adoption, it is giving away prizes on registration. We don’t know how many takers will be there for a M-commerce platform at the moment: impulsive buys will be contingent on discovery and personlization; especially since given the constraints (input and screen real estate) that mobile has, a mobile based retail approach seems tricky.

The portal has a clean and clutter-free layout. Having said that, there are some categories such as video games, movies and music sections listed under ‘entertainment’ and sunglasses listed under ‘lifestyle’ doesn’t have any products to offer. Why include them as a subcategory if they have nothing to offer?

Issues:
– RockASAP has a limited product catalogue. Why will a user be motivated to use this platform if there are not many products to choose from ?
– Payment modes appear to be tricky. Online payment gateways have always been the pain-point of ecommerce players. We don’t think online payment gateways can be a feasible payment option on mobile. Instead, offering online wallets seem to be a better alternative in addition to cash on delivery. Also note that credit card payments on mobile require a one time password, which tends to be cumbersome, and lead to dropouts.
– It has only four restaurant deals at the moment. We believe that they should increase the number of deals and partner with more outlets as they are more suited to the mobile platform.

Handygo had earlier collaborated with Uninor to launch Wellness World, a health tool for its pan India customers. The service provides information on various health related issues such as heart care, women’s health, diet & nutrition, adolescent issues and pain management among others.