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Flipkart’s Digital Music Store To Be Called ‘Flyte’; Two Carts?

Flipkart’s upcoming digital music store will reportedly be called ‘Flyte’, reports Woikr. Note that MediaNama is unable to verify any of the claims or the authenticity of the screenshot below. Responding to a query from Medianama, a Flipkart spokesperson wrote back saying: “We have a digital strategy in place and working on it. We will be able to talk about specifics when we are ready”.

Last October, Flipkart had acquired the Mumbai-based digital content platform company Mime360 which manages music streaming for labels like Saregama, Universal Music and Inreco and delivers music content to publishers like Gaana.com (Indiatimes), Myusic and iMusti, announcing its intentions to launch digital distribution music, e-books and games. Company’s co-founder and COO Binny Bansal later spoke with Medianama about their digital distribution plans stating that they would initially be rolling a digital music store followed by e-books, games and video and hopefully completing their digital distribution rollout by end of 2012. True to what Bansal had said then, the company appears to be starting with single track downloads, similar to iTunes. “If you make it really easy to buy music at the right price points, we believe that people will be willing to pay,” Bansal had said.

The screenshot suggests that Flyte digital store will have a popup offering MP3 downloads across different genres like Film/OST, Classical, Folk, Pop, Jazz, Instrumental, similar to other sections on Flipkart. It currently seems to offer music across 5 different languages including Hindi, English, Tamil, Telugu, Malayalam. There is also a section which will probably offer the latest hits from Bollywood, International Music and Regional Music and there is “Flipkart Top 20” which we are assuming either lists the top selling music on the portal or lists the currently trending songs using its recent acquisition Chakpak.

Two different carts? What’s interesting here is that there seem to be two different carts – one for digital downloads and one for regular shopping. So is Flipkart planning something different for its digital content customers? Remember that the margins on digital downloads are higher than those for physical purchases, and so the company might want to incentivise its users to buy digital. The new online wallet feature could be used for rewards and loyalty points. We could also see a tighter integration with payment modes for digital content, similar to Amazon’s 1-click ordering.

Else we don’t understand the need for bifurcation, since the regular cart should work just fine with both digital and physical purchases.

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