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Flipkart’s Digital Music Store To Be Called ‘Flyte’; Two Carts?

Flipkart's upcoming digital music store will reportedly be called 'Flyte', reports Woikr. Note that MediaNama is unable to verify any of the claims or the authenticity of the screenshot below. Responding to a query from Medianama, a Flipkart spokesperson wrote back saying: "We have a digital strategy in place and working on it. We will be able to talk about specifics when we are ready". Last October, Flipkart had acquired the Mumbai-based digital content platform company Mime360 which manages music streaming for labels like Saregama, Universal Music and Inreco and delivers music content to publishers like Gaana.com (Indiatimes), Myusic and iMusti, announcing its intentions to launch digital distribution music, e-books and games. Company's co-founder and COO Binny Bansal later spoke with Medianama about their digital distribution plans stating that they would initially be rolling a digital music store followed by e-books, games and video and hopefully completing their digital distribution rollout by end of 2012. True to what Bansal had said then, the company appears to be starting with single track downloads, similar to iTunes. "If you make it really easy to buy music at the right price points, we believe that people will be willing to pay," Bansal had said. The screenshot suggests that Flyte digital store will have a popup offering MP3 downloads across different genres like Film/OST, Classical, Folk, Pop, Jazz, Instrumental, similar to other sections on Flipkart. It currently seems to offer music across 5 different languages including Hindi, English, Tamil, Telugu, Malayalam. There is also a section which will probably offer the latest hits from Bollywood, International Music and Regional Music and there…

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