wordpress blog stats
Connect with us

Hi, what are you looking for?

FirstCry Secures $14M Funding From IDG Ventures & SAIF Partners

FirstCry.com, an e-commerce venture focusing on babycare and kids products has raised $14 million in a Series B funding round led by IDG Ventures, with equal participation from existing investor, SAIF Partners. The company intends to use the funding in marketing, expanding product selection, adding new categories and brands, setting up new warehouses and for recruiting employees for expanding supply chain and improving customer experience. The company had raised $4 million in April 2011 from SAIF Partners. FirstCry had recently launched GoodLife.com, another ecommerce venture focusing on personal care products across categories such as makeup, fragrances, skincare, bath & body, hair care, men’s range, natural & organic and health & nutrition. Interestingly, it has tried to integrate the two sites by offering a tab that links to the other site, and a common shopping cart, to drive usage among existing customers. FirstCry has a warehouse in Pune and claims to ship products to 2,000 towns and cities across India, and stock over 25,000 products across FirstCry.com and GoodLife.com with brands such as Kimberly Clark, L’Oreal, Mattel, Revlon, Funskool and Disney. The site competes with other baby product focused sites such as BabyOye, Hushbabies and the recently launched Hoopos.com.

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ