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Anil Garg Appointed As Lumata India’s Managing Director

Lumata has appointed Anil Garg as the new Managing Director of Lumata India, effective February 15th. This appointment follows the resignation of Amit Dey, the former CEO of Lumata India.

Prior to his appointment, Anil Garg was serving as General Manager at SatMetrix Systems, India. He has also served as VP Business Development at CSC; Director, Global Delivery at AT&T; and Executive Vice President at AristaSoft Corporation. In 2007, he launched SherpaZ Inc, a company which offered Talent Supply Chain solutions for large businesses, and was the company’s CEO until 2009.

Lumata is a mobile marketing company, backed by Francisco Partners and Buongiorno S.p.A, which is focused on mobile operators, hardware manufacturers and brands. This appointment seems to be a part of a restructuring in Lumata’s India operations and probably in line with the new strategy of Lumata’s new investors, as the outgoing CEO Amit Dey had earlier told MediaNama.

Last year, Buongiorno had acquired Mitsui’s stake in both businesses (51% in Buongiorno India, and 41% in Buongiorno Digital) for EUR 23 million (Rs 149.7 crore approx), following the exit of Mitsui, which was previously the majority shareholder in Buongiorno’s India business. Buongiorno later sold it’s B2B operations to the PE Fund Francisco Partners and the business was relaunched as Lumata in November 2011 with Francisco Partners owning 70% stake in the company, and Buongiorno owning the remaining 30% stake.

An investor presentation from October 2011 (PDF), suggested that Buongiorno’s Indian operations had revenues of EUR 8 million (around Rs 52.1 crore) and Buongiorno Digital had revenues of EUR 20 million (around Rs 130 crore).

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