AdoTube, an in-stream video advertising technology company owned by Exponential Interactive, announced the opening of five new offices in London, Toronto, Mumbai, Singapore, and Dubai. According to the company, it now covers North America, Europe, Asia-Pacific, the Middle East and Africa regions. The company also announced the launch of its new website with a new layout and logo. Vijay Kundari, Director of Sales, and Pooja Gupta, Senior Business Manager, will cover the Asia-Pacific operations from AdoTube’s Mumbai and Singapore offices. Kundari joins AdoTube from Web18, and Gupta previously worked with Tribal Fusion. Product Offerings AdoTube owns VidLogic, a video campaign management platform for executing in-video ads in addition to providing optimization, ad- metrics, campaign management and brand studies. Apart from regular pre-roll ads, AdoTube offers a Polite pre- roll which allows the users to view the ads later when a reminder appears within the video. Other ad formats include Ad Selector, inside-out roll, branded overlay, in-stream skin and Sniper. It also offers AdoTube Insights, an analytics platform for ad campaigns. The company has struck video partnerships with Kaltura, FlowPlayer, Hiro and LongTail among others while it has partnered Adap.TV, FreeWheel and LiveRail for its ad management platform. It competes with companies like Jivox and Vdopia. Last year, Jivox had opened its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content. Ad: Our advertising coverage is brought to you by Indiatimes
- Now Health Ministry says: ‘No report’ on the creation of health database by e-pharmacies March 20, 2023
- What are the new measures taken by American telecom regulator on scam robotexts? March 20, 2023
- Here’s why you should worry about Punjab’s Internet shutdown March 20, 2023
- Last day: Don’t forget to switch from SMS two-factor authentication on Twitter March 20, 2023
- Is it Piracy if “Digital Libraries” Provide Free Access to Books? US Court Weighs Tough Question March 20, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...