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Yahoo To Offer Content In 8 Indian Languages: Report

Yahoo India will offer content in eight Indian languages in addition to a revamped homepage by the end of this year, following the growth witnessed on its local language portals, reports mydigitalfc. Yahoo claims that its Tamil site had witnessed a growth of 160% in page views in the last month and is currently the second in the market in terms of user base. Also, its Marathi site has recorded a growth of 135% in pageviews in the last three months. The growth has prompted the company to go ahead with more dedicated indic content on its portal.

Homepage Redesign: The company reportedly plans to redesign local language homepages to incorporate local icons, local symbols, and region specific content, just like marathi.yahoo.com which includes images of Shivaji, trumpets and others, in order to appeal to the local audience. We feel that it would be interesting to see if Yahoo India blends in hyperlocal ads into these homepages at a later stage. Perhaps Yahoo could offer regional homepages as an option in respective territories through geo-location.

Which languages? The report is not quite clear about the languages which Yahoo India will be offering. But if the recent Yahoo Mail announcement was any indication, it would probably be Tamil, Hindi, Kannada, Telugu, Malayalam, Bengali, Marathi and Gujarati. The company already offers co-branded homepages in Hindi, Marathi, Tamil, and Bengali thanks to its partnerships with JagranLokmatDinamalar and Anandabazar Patrika respectively, however it also offers a regular homepage with aggregated content from Webdunia in Punjabi, Kannada, Malayalam, and Telugu languages, for the respective sub-domains. One of the options Yahoo could probably consider is partnering with local newspapers in these regions to offer similar co-branded versions.

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