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Why Text Messaging Will Continue To Decline In India

While there is no specific data on India, it appears that text messaging (rather, SMS') reported a decline in several parts of the world, reports the New York Times blog, with drops being reported in Finland, (via Forbes), Hong Kong, Australia, and slow growth in the United States. While there is no data available on India yet, our sense is that by the time we get earnings reports in the next month or so, we'll see a year-on-year decline in SMS revenues, and the slide might continue. This should worry telecom operators, because SMS is essentially a low cost, high margin business. The changes over the last year that we think are contributing to the decline of SMS: 1. The Push For Mobile social networking: sites like Facebook and Twitter has received massive marketing support in India from almost all…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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