The telecom regulatory body of India, TRAI, has announced that all machine to machine and person to machine messages will be exempted from the daily limit of 200 SMS per day per SIM and has issued directives to access providers to implement this directive.

This essentially means that a user will be able to send a message to a server for a service request such as requesting for an OTP or checking the status of his flight, even after sending 200 messages in a day. The same applies for servers or any instrument other than a mobile handset.

The authority said that the decision was taken after it received representations from various stakeholders, who were not able to send SMSs which are required to initiate processes or applications for their operational requirements, after crossing the limit of 200 SMSs in a day.

It noted that these messages were sometimes required for clarification regarding delivery of information through SMS related to services or maintenance provided by companies to their customers –  for example, messages that provide details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending a complaint, contact details of person attending the complain, and others.

The authority has further clarified that these messages would fall under the category of transactional messages which includes information sent by a registered company to its employees or agents or its customers pertaining to services or goods to be delivered to such customer.

Release | Directive