Late last month, Mobile VAS company TechZone unveiled its mobile music store, called ‘Playground’, in time for the Sunburn Festival in Goa, allowing mobile users to download images, videos and purchase International music from a catalog of 200000+ music tracks on their mobile phone. It also launched a dedicated WAP page for Sunburn Festival 2011, across all telecom operators. This WAP page enabled users to browse and download paid/free Sunburn content including artist lineup, festival guide from 2007 to 2011, wallpapers, and videos; as an introductory offer, Techzone also offered free International content worth Rs 1000 on mobile, which could be downloaded by sending a text message Sunburn to 56060.

The tracks available for download on Playground include a collection of various genres of International music such as Rock, Dance, Pop, Hip-Hop, Jazz, World and Love, along with songs from music labels like Universal Music and Sony Music and television channels like MTV and VH1 (which had no songs at the time of writing this article). The WAP portal also include a keyword-based search box, using which users can search for their favourite songs.

You can either download individual songs or download unlimited music at Rs 99 for seven days from the date of purchase. That being said, we tried on a HTC Desire Z and we weren’t able to download any songs from the WAP portal. While the individual songs were not clickable on the WAP page, the Rs 99 offer kept prompting us to “try downloading it again”. We’re wondering if this was just a limited time offer for the duration of the concert.