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Sony To Offer Repurposed Clips On Airtel’s Comedy FM IVR Portal

Airtel has launched Comedy FM, a dial-in radio service for its mobile customers. The service will offer jokes, fillers, standup comedy acts, excerpts from tv sitcoms including Comedy Circus, FIR, Office-Office, Lapataganj, Rangeela Raju and others. Airtel mobile users can dial the short IVR code 52747 to subscribe to the service to listen to clips from these shows. The service is available at a subscription rental of  Rs 2 per day in addition to browsing charges of 2 paise per second. - New monetization route? : We noticed that the featured comedy shows are from Sony and its sister channel SAB TV. In fact, Sony is also advertising the service on its online video portal - Video Chaska. It looks like, after Star Plus, other broadcasters have also started experimenting with voice clips on mobile IVR portals to monetize through an additional route.…

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