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Sify Launches Cloud Storage Solution; Dropbox Comparison

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Sify Technologies has launched Sify Mystorage, a cloud based online storage and backup solution for consumers and small businesses. The service allows users to store data remotely, and access it through a web based interface as well as through a desktop application. Sify mystorage will offer different plans, starting with a free trial plan offering 2GB storage going upto 100 GB with 6 or 12 months validity options. According to the company, it will target its 80,000 broadband customers and 19 million visitors on its website Sify.com to market the service. Features: In terms of features, the service offers users the option to backup files from any number of computers, laptops and netbooks on a single account, the ability to schedule automatic back-ups, a Windows based desktop app with drag & drop and folder structure mimicking the desktop, ability to do a selective backup, encrypt files, MS Office integration and built in search among others. But the big question here is, will Sify be able to make consumers and specifically home users pay for cloud storage? Would it even be able to make them give up Dropbox to use its free storage plan? It would be interesting to see how it plans to pitch the offering to home consumers, specially the ones unaware of cloud storage. Pricing: Sify is making a conscious effort to reflect that the 2GB plan is a trial offer and that the minimum plan that the customer can opt for is the 10 GB plan priced at Rs 1200 for…

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