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PK Online Launches Hello TV Service For BSNL Data Card; Also Available For Non-BSNL Users

BSNL has extended its Hello TV mobile TV offering to its data card users. The service, deployed by Percept Knorigin or PK Online, will be accessible via a web browser to all data card users, who can subscribe to the service through their prepaid or postpaid account. Interestingly, the service will also be available for non-BSNL users who can subscribe to the service by buying the Trust Card , which is a co-branded prepaid payment product offered by ITZ Cash and BSNL. This implies that Percept Knorigin will be able to earn revenue from non-BSNL users as well, although Daman Soni, Vice President - Global Marketing & Sales, PK Online informed MediaNama that BSNL will still get a share since subscriptions will be through the Trust Card. He also informed that BSNL as well as non-BSNL customers will incur charges for…

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