VAS provider CanvasM, a joint venture betwee Tech Mahindra and Motorola, which had partnered with NGO Rashtriya Rozgar Mission, to launch Saral Rozgar in June, has deployed the it on Tata Docomo’s network.
Saral Rozgar is essentially a job marketplace targeted at the informal sector: it allows blue-collar workers (including part time, industrial workers, electricians, house help, among others) to create resumes and apply for jobs through the mobile over a human assisted voice call. The service also lets employers register free on Saral Rozgar’s website and search for prospective employees from the site’s database. On Tata Docomo, subscribers can access it by calling the short-code 541410. It is priced at Rs 10 for a period of 10 days with 25 minutes of free browsing on the voice portal bundled. A top-up of Rs 5 for 12 minutes of access is also available. According to its website, employers include companies such as EasyCabs, Aditya Birla Retail, Coffee Day Xpress, LIC and Tata.
Subscribers of other telcos can also access the service by dialing 1860-180-1100. According to the Saral Rozgar’s website job seekers can register and apply for up to 7 jobs per month for free. At its launch, it was announced that the service would be priced at Rs 30 per month for job seekers and Rs 5 per call-out for employers. Payment was through prepaid cash cards such as ITZ, and the company claimed a database of 25,000 job seekers, and 500 employers, with more than 4,000 jobs on board across 100 categories.
Our Take (Nikhil adds)
We wonder if a service like Saral Rozgar would have been able to scale on its own – the announcement has no information on subscribers or employers who use the service, and the a significant marketing push would have been needed to start a virtuous cycle of applications and employers. This is where, perhaps, a telecom operator tie-up becomes necessary – it will help in monetization, since billing will be through telecom networks, and could help reduce marketing cost for the service.