Komli Media, the online ad network, has launched Komli Labs, a center for research in advertising sciences, appointing Srinivasan H Sengamedu as the Vice President and Head of Komli Analytics and Labs. According to a statement from the company, Sengamedu, former Director of Research at Yahoo Labs, has experience working with machine learning and data mining and has published 100 research papers, filed 30+ patents and granted 3 patents .
The company says that Komli Labs will be primarily focused on digital advertising through applied research and big data analytics, in the areas of real time bidding, audience measurement and targeting, ad verification and traffic quality management. The company feels that it will help create innovative solutions to deliver more relevant ads to users.
BeStylish.com, an online shoe retailer, has appointed Neha Kant as the Digital Marketing Director and Rajat Shikhar as the Product Head to strengthen its management.
According to a statement from the company, Neha will be responsible for all digital marketing initiatives, driving sales, planning future business strategies, managing all brand communications and for scaling the business. She was previously heading product and sales for Bag It Today, India Today ‘s eCommerce portal. She has also worked with FCB ULKA Advertising.
Rajat was a consultant with the upcoming startups in the internet space, and was a part of the management team of Myntra.com where he headed the product function, and managed P&L of key businesses.