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Indiatimes.com Gets A Makover; Visually More Appealing, Easier To Read; Stream

Times Internet Ltd* has released a beta version of the new version of its flagship portal Indiatimes.com at beta.indiatimes.com. The redesign which appears to reduce the clutter and is more visually appealing, also appears to move towards improving discovery of content by introducing trending topics, editorial picks, opinions, as well as - from a design perspective, and much more white space and larger fonts. This is perhaps the redesign we first heard about last year in April, when Indiatimes CEO Rishi Khiani mentioned it at Ad:Tech. While the redesign is fairly comprehensive - there are so many changes from the previous design that it's likely we missed some - we've picked out a few key changes: - Dropdown Menu & Links To Group Properties: Three omissions caught our attention: Indiatimes.com doesn't include any links (as far as we could tell) to its mobile business 58888, or its tech property Technoholik and to the group's classifieds business - TimesJobs, MagicBricks and Simplymarry - or its classifieds site yolist. Indiatimes.com is a gateway to other Indiatimes and Times Group properties, and while the older version of the site had a large number of them listed in the sidebar, the new version puts some - but not all - in a dropdown menu at the top. Assuming that there's a lower propensity to do a mouseover on an arrow next to the header, as compared to just clicking on a link, we wonder if this might lead to a decrease in outgoing traffic. Khiani told…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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