Ad: Our Apps Coverage is brought to you by Intel AppUp℠ center. Join the Intel AppUp℠ developer program to develop and sell your apps on the Intel AppUp℠ center. While one can appreciate a political party trying to reach out younger and tech-savvy potential voters through a mobile application, the Bhartiya Janata Party's (BJP) initiative of launching an Android application falls flat once you begin using it. I doubt that the two people who gave the application a 5 star (gasp!) rating even tried it before rating it. On the whole, not only is the application buggy and badly designed, it is also fairly limited in its approach. This doesn't mean that the application can't be improved upon. But before I review the application, just a quick take on how I think the approach of the political parties needs to change when using digital tools to reach out to users: A political party trying to garner support online probably needs to establish an online media outreach team - essentially an editorial team that will select, segment and surface information through the application to users. They can also look to link out to external content, instead just publishing their own statements and releases. While what is relevant to a particular user varies, the updates on the position that a party is taking, or events that the party is organizing, need to be segmented according to compelling national issues as well as in case of state specific updates. Currently, there is no state specific segmentation, and…
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