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Bittoo Sabki Lega: Censor Board Trouble? Put It Online

Film producer Abhishek Pathak uploaded the trailer of his movie Bittoo Boss on YouTube, when, it appears, the censor boards refused to clear it for the big screen, and didn't even give a reason for not clearing it, reports Bollywood Hungama. I saw the trailer a week ago (and shared it on facebook as well), and find it surprising that it wasn't allowed by the censors. Sure, the script of the trailer "Bitto sabhi lega" has sexual innuendo and is tongue-in-cheek, but it's not really offensive. The video: Whether this is about manufacturing controversy or not (who knows?) uploading the video to YouTube in what the producers call an "uncensored format" is a form of dissent, this is a rebellion, because of a difference in sensibilities of a censor board, and what a producer or director perceives to be acceptable to an audience. Brands have used virals for advertising for years, but what I find particularly interesting here is that film producers are recognizing both the viral and the uncensored nature of the web, as well as its reach; the video has seen 134,022 views at the time of writing this post, and while it hasn't quite reached Kolaveri Di proportions of becoming a phenomenon, it is spreading. A Few Points To Note - Why Not More? This does beg the question - given that there is such a massive gap between levels of censorship of traditional media (significant) and the Internet (none), why don't content creators treat them differently? Why…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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