As we reported earlier, Reliance Entertainment’s video content service BigFlix has officially launched its subscription based online Movie on Demand service-BigFlixPlus. The service will offer an all-you-can-eat film subscription at Rs 249 per month, with seamless expericnce across all devices and platforms including through its website and native applications for iOS and Android phones and tablets, and connected TVs. The company claims to offer close to 500 titles in its catalogue. The announcement was expected after the company decided to shut down its physical distribution business in November 2011 to move to an online Video on Demand platform. BigFlix already has a tie-up with Bharti Airtel for streaming movies and was offering some selected movie titles for free on its website and on apps. It had also removed some of those titles to make them available to users who opt for a paid subscription. Move From Physical To Online Reliance Entertainment Digital COO Manish Agarwal informs MediaNama that the move to a completely online service was a tough decision and although the company would lose out on customers who do not have internet access, the model offers a better and more clearer path to profitability. the company is initially targeting executives on the move who use high speed dongles, and users who have 1 Mbps+ unlimited broadband connections, and does not expect the service to hit mass adoption till the next 18-24 months. BigFlix will offer limited payment options for the service - Credit Cards and Debit Cards, and will not offer Cash on Delivery…
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