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Blyk Co-Founder Antti Öhrling Resigns

Blyk Co-Founder Antti Öhrling has resigned today from the six-year old mobile messaging company. Announcing it on his personal blog, Antti Öhrling said that his time in the company has been successful and exciting and he intends to explore the combination of social media and mobile services to create new markets for media, brands, operators, service providers and e-business in the future.

Setup by Antti Öhrling and Pekka Ala-Pietilä in late 2005, Blyk is a Finland based mobile messaging company which specifically targets the youth with opt-in messaging services and content. It has offices in London, Helsinki, Amsterdam, Singapore and had setup its Indian office in Gurgaon, India in June 2010 with Antti Öhrling as the Chairman and Ilkka Teppo as the head of operations. The company had joined hands with telecom operator Aircel to launch its opt-in mobile messaging services in November 2010, after teaming up with Orange in the UK and Vodafone in Netherlands.

On completion of its first year of its operations which happened a fortnight back, the company had claimed that it had expanded its subscriber base to over 1.68 million opt-in members with 3500 – 4000 new members daily and 25% response rate. The company currently offers interactive text & multimedia messaging as an advertising format for brands where members receive relevant and interesting content such as updates, promotions, trivia and opinion polls based on customization and user preferences. The company claimed to have carried out campaigns for 40 brands across different industries till date.

Aircel as the only partner? As said earlier, Blyk has teamed up with only Aircel as its partner in India. While Aircel has a modest 60.28 million userbase as of October 2011, it is still nowhere near the user base numbers that Bharti Airtel (173.73 million) or Vodafone (145.91 million) enjoys in the country. This leads to a limited scope in terms of user base since the company doesn’t offer the service independent of telecom operators. We hope that Blyk rolls out its service to other telecom operators in the country in forthcoming months.

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