Speaking at the NASSCOM Product Conclave, Vaibhav Gupta, VP Products at Flipkart said that the company does around 20 units a minute in sales right now, compared to 20 units a day in the early days, and scale brings with it its own challenges. "In the early days, the focus was the focus was quick and dirty, and getting a merchant account and a process that works. Then the focus was on "happy flows". We went around, talked to people and figured out who will get us online. One year ahead, we switched to 10-20 units an hour. The additional focus that came in was customer messaging. We started feeling the pain around the tech limitation, the banking systems around online payments," he said. "A lot of times, the money was taken out (debiting), but there was no messaging, and in some cases, messaging was done but the money was pending. We do 20 units a minute now, which poses its own set of challenges. With scale, a lot of our edge cases are becoming real. We have a replacement policy and an EMI policy around large ticket items. An EMI and a refund would typically be a narrow case. We realized that these are very real, and doing even 20 of those a week are very time consuming. Some of the other things which are becoming core is a mindset around security and fraud detection. We used to depend heavily on payment gateways and partners to do it, but…
