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Times Group Launches NRI Focused eCommerce Site Hutk.com

We just noticed that Times Internet (Indiatimes)* has quietly launched HutK.com, an e-commerce property targeting the Indian diaspora and international customers looking for ethnic Indian products including ethnic Indian apparel for men and women, jewelry, handicrafts such as paintings and sculptures and spiritual items like japa malas (rosaries) and puja items. The name HutK is probably a play on the Hindi word 'Hat Ke' which means 'different'. The site also mentions that it offers flower delivery within and outside India including bouquets and arrangements of Roses, Lilies, Orchids, Tulips etc, however it does not offer these at the time of writing this post. HutK displays prices in Indian Rupee, Pound Sterling, Euros and US Dollars, and claims to deliver worldwide including India. It also has a return policy in case there is a problem with the product, and promises 24X7 e-mail…

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