Social media marketing and analytics company Salorix has raised $3.5 million in a series A funding round co-led by Inventus Capital Partners and Nexus Venture Partners. According to a statement from the company, it intends to use this investment to improve its technology development efforts and expand its existing solution sets. Launched in 2009, Salorix is a social media marketing and analytics company which works with brands and agencies to assist them in managing their social media engagement campaigns. It offers a social marketing platform which allows brands to setup campaigns and provide analytics to track them in an unified user interface. The platform currently supports multiple social networks like Facebook, Twitter, LinkedIn, YouTube, and other blogs and websites. It also provides a suite of solutions to help brands in social listening and engagement, campaign strategy and management, and custom analytics and optimization. Salorix is headquartered in Santa Clara, California with offices in New York and Bangalore, India. Its customers include HP/Palm, Nielsen, advertisers such as Blue Shield of California, AARP; media agencies such as MediaCom, OMD, and Universal McCann; and publishers such as United Online and Interactive One.
- Access providers must create a unified consent seeking platform: Telecom Regulatory Authority of India June 5, 2023
- EU Court Upholds Verdict Finding French Politician Liable for Hateful Comments on Facebook Wall June 5, 2023
- UPI’s online dispute resolution system to now provide refunds: National Payment Corporation of India June 5, 2023
- Hacker attempts to delete videos on Mojo Story’s and Tanmay Bhatt’s YouTube channel June 5, 2023
- Videos: How UK’s Online Safety Bill threatens end-to-end encryption June 5, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...