wordpress blog stats
Connect with us

Hi, what are you looking for?

Reliance Entertainment To Merge Zapak’s Toys Biz With Reliance Home Video; Financials

Reliance ADAG owned, Reliance Entertainment has announced that it will merge the toys and games business of Zapak Games with Reliance Home Video as a part of the company’s effort to reorganize operations for more synergy. According to a company statement, the new entity will be called Reliance Home Video and Games, and that the move will “ensure growth of both home video and games business with enhanced funding, improved infrastructure and larger product offerings.”

Zapak Games distributes merchandise, games and toys from leading international toys and gaming companies like Moose, Spinmasters, Codemasters, Jakks Pacific, Crayola and others, while Reliance Home Video distributes both Indian and Hollywood films. Reliance Home Video claims to be the exclusive licensee to Warner Bros, Paramount Studios, Universal Studios and Dreamworks for all their new and catalogue films.

According to the company, the merger makes sense because Home Video and Games are similar in terms of consumer demographics, marketing and distribution.

Financials

As per Zapak’s 2010 Annual Report, the company’s licensing and merchandising business has 4250 retail outlets and 467 SKUs and tie-ups with toy brands, and has presence in 135 Indian cities.

The company’s income from the sale of merchandise was Rs 16,38,73,171 in 2009-10 and Rs 9,42,94,597 in 2008-09, a growth of 74%. In 2007-08, the revenue from merchandise was Rs 1,14,97,672.

Advertisement. Scroll to continue reading.

Looking at the performance of Zapak’s merchandise business, sales revenue has been witnessing a positive growth. Reliance certainly wants to take advantage of Zapak’s merchandise network as well as retail presence to boost the Home Video business, and perhaps there is greater synergy between the retail businesses than with the online games business. What do you think?

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ