Update: A few questions have been raised in the comments to this post about the ethics of covering a site that isn't "officially" launched, or we haven't received any communication from the company in question. Our approach to this is - if it is live, it is kosher. When we covered it, the site was live, and as Ambareesh Murty pointed out in the comments, they cloaked the site after we wrote about it. We've been writing about sites that have gone live - but not announced - from the very beginning. For example, this one on Day 3 or this in the first month. There are innumerable such stories, and we often find out about such things anonymously. The policy stays - if it goes live, we can report on it. Note: The site was up for testing, it appears, according…
