wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Indiagames Launches Games On Demand With MTS On Wireless

UTV Indiagames has launched a Games On Demand (GoD) service for users on MTS MBlaze, starting at Rs 49 per month for access to 30 games, and going up to Rs 199 per month for 350 games. GoD is being made available to both prepaid and postpaid users of the MBlaze data card service. Games on offer include titles and series like Need For speed, Battlefield 2, FIFA, Cricket and publishers like Electronic Arts, Codemasters, Microsoft and Atari.

While access to these games is subscription based, Indiagames is also offering download to own options for games. According to the MTS-Indiagames website, the company is also planning to launch browser based games. The subscription service also requires for the game to be downloaded. Indiagames’ competitor Zapak also offers ZapakPlus games on demand service– it has a tie-up with You Broadband.

A few notes/thoughts:

Is there bandwidth? Wireless broadband connectivity is typically very flaky – I haven’t tried the service from MTS, but speeds tend to vary. MTS – and this is my guess – probably has a lower spectrum utilization as compared to others, so it can probably afford to allow game downloads.

Bandwidth utilization is being counted: the release doesn’t mention whether bandwidth utilization will be counted on MTS data cards for this, but the sites Frequently Asked Questions clearly states – “Yes. You will be charged for the downloads as per your MTS broadband tariff.” Remember that on Indiagames’ wireline broadband games on demand service, it isn’t. The FAQs also state – “However, after the game is downloaded for the first time, the real time authentication consumes only approximately 50 bits of data every 5 minutes – this means that if you play for 3 hours every day, you will consume only about 1 mb of data in a month. ” Our assumption is that for browser based games (once launched) bandwidth utilization will be higher.

Advertisement. Scroll to continue reading.

A formal pilot?  While this deal is a formal partnership, and not a pilot, by virtue of tying up with MTS, Indiagames will be able to test a few things – the download habits of users, response to pricing, propensity to download to own and most importantly, the issues that users face while downloading games on a wireless broadband service. Readers should remember that Indiagames’ parent company UTV is reportedly in talks for a joint venture with Reliance Industries Limited for rolling out content and services (including games) on wireless broadband.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ