wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

iStream Raises $5M From SAIF Partners To Launch Video Streaming Service

Video aggregation company A2Media (iStream.com) has raised $5 million from SAIF Partners. Although the company has not mentioned how it intends to utilise the amount raised from the funding, it appears that it will be invested in its new portal, and for bringing its content offering to multiple devices.

The company which started out in 2007, offering video content from partners such as Times Now, Zoom, Raj TV, Filmy, NDTV Lumiere, Vissa, Kairali TV and later Viacom18, to online destinations like YouTube, DailyMotion, MSN, Jagran/Yahoo, Indiatimes and Sify, has now launched its own portal, iStream.com, featuring Indian content across news, TV shows and movies.

According to the company  it will first offer news video clips as well as Live TV feeds, across major Indian languages, and will also launch TV and Movies sections in December. It also plans to launch an iOS app by next month and intends to make the service available on mobile phones, set top boxes, gaming consoles and connected TVs. It will also target the Indian diaspora in overseas markets.

The portal presently offers Live TV streams from Times Now, ET Now, Headlines Today, Aaj Tak, TV9 AP, TV9 Karnataka and News9; and news video clips from all of these in addition to clips from regional players such as Sun News, Gemini News and Star Ananda. The site offers a Browse page with filters for Category, Language, Genre, Channel, Show and Season to help users watch specific content. Users can also save videos as Favorites, once they register.

At the time of writing this post, there were no advertisements on the site or within the videos. It might be possible that the site chooses a freemium model, offering selected content on a subscription basis or introduce ads at a later stage. However, we wonder how it will drive audience when most news channels offer live streams or video clips on their own site and on YouTube. The focus might shift to Entertainment content and TV soap operas, which have a huge demand, going by the number of YouTube channels, which are not legal, dedicated to them.

Related:
Viacom Signs Video Deal With iStream; MTVIndia.com Relaunch By April
iStream.in Provides Video Content To MSN, Sify, Bebo, YouTube, Dailymotion

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ