Mobile TV provider Zenga TV has announced a reality show which will be streamed live on both its mobile and web versions, once a week, for the next three months. The reality show will be music based, with composer Pankaj Awasthi performing LIVE with budding artists who will get a chance to perform with him and will also learn the nuances of music composing. The show will not be a talent hunt and the participants will not be judged for their performances.
While the idea of a Live show on mobile tv sounds interesting, its success will depend on the final execution. We’d like to see an interactive format for the show, where users can participate and make it a two way stream. However, with usage caps, expensive data plans and spotty network coverage, we don’t think it will be easy for Zenga to reach out to a large number of users. Also, we don’t know if an exclusive mobile show will interest a lot of people with no renowned name attached to it.
This is not the first time a reality show exclusive to internet and mobile has been announced. Last year, Network18 and MTV had launched an online and multi-platform reality show MTV Crunch on in.com.
Presently, Zenga TV services are accessible across all major mobile networks including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo.
Zenga offers various free channels across 2G and 3G connections like Headlines Today, Aaj Tak, CNN-IBN, Colors, MTV, Sahara Filmy and others. It also offers movies such as Johnny Gaddar, Paa, Family, Go, 36 China Town and others along with reality shows like MTV Roadies, MTV Splitsvilla, BigBoss and Khatron Ke Khilaadi for a subscription fee of Rs 10 per 10 days. Other products include CrickZenga – a free service that offers realtime coverage of cricket matches and MediaGroove which provides archived video content across various categories including politics, national, international, entertainment, among others.
Earlier this year, the company had inked a deal with IndiaGames to distribute live TV and archived video content including television shows, blockbuster movies, comics, interesting short films as well as international music videos, across all operators in India. It had recently signed a deal to distribute Punjabi TV channel 9X Tashan. It had also bagged the mobile streaming rights for IPL 2009 which were subsequently taken by Apalya.