wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

The Times Of India Group Conducts Online Auctions For Newspaper AdSpace For Diwali

The Times of India is auctioning print advertising via an online bid platform, auctioning premium print ads during the Diwali Season, via bid.indiatimes.com. For this, the company has created new premium advertising spots in the newspaper, over and above the regular inventory, to meet demand during the advertising season, for the newspapers the group will publish between the 20th and 25th of October. The papers in which ads are being auctioned include the Times of India (all editions), Bombay Times, Delhi Times, and the Mirror newspapers (like Bangalore Mirror and Mumbai Mirror). Speaking with MediaNama, a Times of India spokesperson said that the idea behind the auction was set up because of significant demand for Diwali, and with around 80% of normal ad spots already sold, they "But we wanted to see if we can do create new spots, and fulfil new demand. We decided to make new ad spots which normally advertisers can't get, and put them up for sale in a transparent ad auction." The new ad spots include a Skybar ad just under the masthead, Ear ads next to the mastheads, and a Spine ad, which goes across the spine of the first and the last page, which is like a binding for the newspaper. Control is being exercised on who can bid, reports Exchange4media, since agencies have been given usernames and passwords. Will it work beyond Diwali? Our take is that it's worth a shot. While there are sites like Ads2Book, they are primarily for booking classified…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Vaishnaw's remarks come a day after Google removed apps belonging to Matrimony.com, Info Edge (Naukri and 99 Acres), Shaadi.com, Altt, Truly Madly, Stage, Quack...

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ