Tata Teleservices has announced that it will operate all its services under one common brand—Tata DOCOMO, across its CDMA and GSM service platforms and Photon internet services. The company has consolidated all organizational assets including spectrum, retail touch-points, digital footprint and consumer franchises across technology platforms under the Tata DOCOMO brand. It will rebrand its CDMA services from Tata Indicom to Tata Docomo starting tomorrow, however, its Delhi-NCR operations will continue to operate under the existing brand and will only be rebranded at a later date. It is still awaiting spectrum allotment in the region for starting GSM services. Common retail front: The company feels that the single-point brand interface will allow it to offer a seamless user experience and allow it to get a wider retail network front across a common interface. For example, its 3,000-plus CDMA retail footprint will now…
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