What stands out about the Ra.One | Genesis social game tie-up between Indiagames and Red Chillies Entertainment, is the symbiotic relationship that has been inked between the two companies: its success or failure will have lessons for gaming companies, film producers and brands on the partnerships between films and the gaming industry in India. A few things to note: - No MG: There is no up front minimum guarantee, and it's a revenue share deal between Red Chillies and Indiagames. If it works, both make money, if it doesn't neither does. - No Cost To Studio: It's at zero cost to the films producers Red Chillies, which means that Indiagames is taking a huge up-front cost for development and marketing of the game. - Early Planning: The game took 8 months to develop: speaking at the press conference filmstar Shah…
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