What stands out about the Ra.One | Genesis social game tie-up between Indiagames and Red Chillies Entertainment, is the symbiotic relationship that has been inked between the two companies: its success or failure will have lessons for gaming companies, film producers and brands on the partnerships between films and the gaming industry in India. A few things to note: - No MG: There is no up front minimum guarantee, and it's a revenue share deal between Red Chillies and Indiagames. If it works, both make money, if it doesn't neither does. - No Cost To Studio: It's at zero cost to the films producers Red Chillies, which means that Indiagames is taking a huge up-front cost for development and marketing of the game. - Early Planning: The game took 8 months to develop: speaking at the press conference filmstar Shah Rukh Khan said that they began discussing the game with Indiagames around a year and a half back. "That is how International studios work," Indiagames CEO Vishal Gondal told MediaNama. The film based game development in India, he explained, is impacted by the short timeframe given for it, and often studios start looking at games as a means of promotion and IP licensing only a few months before release. - Evolving, Episodic In Nature: The game is episodic in nature, so there is room for Indiagames to keep updating it with more levels, adding new features and tools and enhancing the story line of the game. Gondal said that multiplayer…
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