Times Internet Limited (Indiatimes) has tied up with PERFORM, a sports media company to offer online and mobile video content for English Premier League. Users can access the content online from indiatimes.com, on mobile from Indiatimes 58888. PERFORM's Video on Demand platform, eplayer, will also feature the same content. But what you have to take note of in this deal, is the sales part: according to a note from the company, the advertisement revenue will be shared by both the parties, although it doesn't mention the ratio. The English Premier League it has a niche audience in India, and but there might be advertisers interested in either supporting free viewing of EPL content, or the company will have to go with pay-per-view. YouTube, though, remains the destination for viewing most football content online or mobile. There has been an increase in the…
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