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India.com Pulls Plug On Vertical Indic Language Properties; To Aggregate From Zee News

Exclusive: India.com, the joint venture between the Zee Group and Mail.com is rolling back its Indic language content initiatives, and is planning to aggregate all of its Indic content from sister concern Zee News: - BGR Hindi: India.com, the Hindi language version of gadget site BGR is no longer active, and http://hindi.bgr.in now redirects to http://www.bgr.in. BGR had launched the Hindi version on May 6th 2011, just a couple of weeks after launching its main site. - Tamil.India.com:  no longer links to its Tamil site, though it is still live. Tamil.India.com doesn't appear to have been updated for quite a while. I can't read Tamil (so correct me if I'm wrong), but the RSS feed suggests that there hasn't been an update since 8th September 2011. On being contacted by MediaNama, India.com CEO Arvindra Kanwal said that they're shifting the language focus to news related content, and minimizing converting existing verticals into languages. Even the technology content in languages, which was previously being done by BGR, will be now from Zee News. "We want a more aggregated traffic in languages, because the base is small," Kanwal said, adding that with news related content "their (Zee News') competency is superior to ours in that and you need to scale it as a property." It's striking how quick the change has been, since the properties were launched only around six months ago. So why this quick a change? Kanwal said that the Zee News indic properties will launch soon, and the existing properties were always a bit…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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